Bluestacks Android Gaming Platform on PC. They were getting some drop offs from user's on their platform they wanted to enhance the user exprience. So i tried to gave them a solution with user centeric-approach.
1. There are couple of things as per my understanding its not properly categorized so I tried to changed so please see the attached low-fi mockup for the restructured IA.
2. According to me if we will these three mentioned below changes it will give user more comfort to
fulfill their targets.
a. When user lands on the home page we should show Bluestack games of the week carousel in the first
view of the screen so user can see the best games of the week and download it because they have
reached on the website for gaming so our target should easily cater them what they need exactly.
b. On the landing page screen we should show the some gaming categories in the top bar to give
smoother experience what they exactly want and they will not have to bother their self to find their favorite
games to scroll down the pages or go to next pages. Search is the option but with the category bar they
can get easily games from particular categories.
c. We can change the Bluestack features, specialties from landing to about us page and on landing page
we should display what user expect from us rather telling them about what is Bluestack. If users will get
what they were looking so its obvious they read more about what Bluestack is and how it works and they
will go inside for sure to read but on the landing page we should cater user specific things.
fulfill their targets.
a. When user lands on the home page we should show Bluestack games of the week carousel in the first
view of the screen so user can see the best games of the week and download it because they have
reached on the website for gaming so our target should easily cater them what they need exactly.
b. On the landing page screen we should show the some gaming categories in the top bar to give
smoother experience what they exactly want and they will not have to bother their self to find their favorite
games to scroll down the pages or go to next pages. Search is the option but with the category bar they
can get easily games from particular categories.
c. We can change the Bluestack features, specialties from landing to about us page and on landing page
we should display what user expect from us rather telling them about what is Bluestack. If users will get
what they were looking so its obvious they read more about what Bluestack is and how it works and they
will go inside for sure to read but on the landing page we should cater user specific things.
3. I have created a landing page mockup on the behalf of what I have mentioned above to give more exciting
experience to user.
